Introducing Orbit Gum’s recyclable packaging.
Orbit Gum has removed two of their packaging off of shelves and replaced them with a more sustainable and recyclable packaging for its product range. It’s committed to eliminating PVC from its packaging by 2020 and achieving 100 percent recyclable packaging by 2025.
Orbit Gum has partnered up with Greenpop, a non-profit organisation that focuses on enviro-education and physical tree planting, Orbit will plant a tree for every 10 fans who pledge their support for the campaign.
To create additional awareness around the campaign, Orbit has partnered with University of Johannesburg art students to create an art installation, which will live at The Marc in Sandton for two weeks between 31 July and 14 August 2019. The art installation is a visual representation of a portion of the plastic waste Orbit have started removing by doing #JustOneThing.